Our demand for interactivity

Within the last decade or so interactivity in many aspects of our lives has been demanded, we want a greater connection with that movie, those people, this game, and growing digital technology and interactivity has allowed for this. Nowadays we are not confined to our desktops at home, we demand interactivity everywhere and our demands were answered through the development of smart phones and tablets.
We discussed in class that interactivity is not a new concept that has evolved from digital technology, it has always been around and in demand but developments in technology have made interactivity much easier to access and produce. Letters to the editor or clubs and societies are examples of interactivity that were possible before we moved into the ‘digital age’.
Within the article, ‘When Readers Become End-Users Intercourse without Seduction’, Dorner states that, “What may be fantasy is the idea that people will want to read extended texts—creative work in particular—on screens’ (1993 p. 11). However as we now know quite the opposite is true, hard copy media such as newspapers and books are a dying breed, while kindles and those alike are thriving. In my opinion interactivity is what pushed e-books into our hands, no longer do we have to sit and passively read a book, we can now read and have a completely different interactive experience through things such as comment boards and chat rooms connected directly to the book.
Instinctively humans want to communicate and interactivity has allowed us not only to communicate to a boarder audience but to also connect us to those with similar interests.

Cover, R 2006, ‘Audience inter/active: Interactive media, narrative control and reconceiving audience history’, SAGE Publications, vol. 8, no. 1, pp. 139- 158.
Dorner, J 1993, ‘When readers become end-users: Intercourse without seduction’, Logos, vol. 4, no. 1, pp. 6- 11.


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