“We Are The 99%”

The We Are the 99% is a campaign that grew out the Occupy Wall Street movement. It originally started as a Tumblr blog in August 2011 by an anonymous user named ‘Chris’ , who referred to the people in the top 1% of income distribution as the 1% and everyone else who was earning under $506,000 a year the 99%.

Chris explains the concept of the 99% as;  “Get a bunch of people to submit their pictures with a hand-written sign explaining how these harsh financial times have been affecting them, have them identify themselves as the ’99 percent’, and then write ‘occupywallst.org’ at the end.”[1] He would then post these pictures on his Tumblr site, wearethe99percent.tumblr.com. Even today he is still posting the stories of the 99% hoping to make a change to the way people are treated by the government in the United States. Many of the 99% stories are students expressing the large debt that their student fees have left them with due to the government not helping. This is also made worse by the lack of employment available in the United States, as students are unable to make payments on their student loans because of their lack of income. Health care is also another issue shared by the 99% as the government is doing a poor job at supporting people who are in need of health care.

Overall the We Are the 99% campaign was a way for people of American, and eventually many other countries all over the world, to share their own personal story. This is a perfect example of how media, in this case the internet, has allowed for the few to group into the many and make a true impact on today’s society.


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